Director's Profile
Nixon Johnny
Nixon has always been an ordinary man with an extraordinary vision. After high school, he completed his engineering from Don Bosco. By a quirk of fate this was the time Don Bosco had set up their hi-tech Sound studio in the campus. Nixon’s irresistible urge towards this novelty attracted him into these hallowed portals.
He dabbled in music and this was where he absorbed the rudimentary knowledge of sound. After his course he took to the high seas as an engineer and literally broadened his horizons. But the urge to be different and the lure of music did not die down. After a brief spell at the sea, he returned to the land, and took up a job with a cut flower exporter. At that time this was a rising industry and Nixon could easily have had a bright future ahead of him. But a person like Nixon wasn’t going to sit back and take the easy way out. The call of music from within him could not be ignored anymore and so he began moonlighting into the sound business.
He started off by manufacturing and selling speakers the logical extension of which was to get into supplying sound equipment on rent as a part of his initial business. Starting off with only a few thousand rupees, around thirty five thousand to be exact, he bought himself a pair of speakers and the most basic DJ kit consisting of one CD player, one cassette player and only two CDs. He bagged his first show at Trinity Church. It was a wedding for which he was paid a ‘princely’ sum of Rupees thirteen hundred. He was the DJ (though at that time he did not know what a DJ was) and he played music solely for the purpose of getting people to dance.
This was just the beginning, as he started doing shows on regular basis. He then took a decision to invest more and expanded his inventory. Inventory being the heart of a sound rental company, he wanted to make more additions but with the current inventory NJSM started to grow step by step and executed shows such as Sunburn Goa & Kolkatta and Mirchi Marathi Music Awards, to name a few. Executing this kind of shows was one level up for the company but he wanted to achieve more and he then invested more and acquired German Tech’s d&b Audiotechnik. This was a landmark addition in the inventory and thereafter there was no looking back. Under Nixon’s vision and leadership NJSM is growing on an increasing rate and tends to achieve more success.